FROM THE STUDIO

Insights from the studio

Perspectives on branding, design, web development, and the thinking behind our work.

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Writing on brand identity, design systems, web development, and the ideas that shape our work.

Branding

Mar 17, 2026·7 min read

Minimalist Logo Design: Why Simple Isn't the Same as Easy

Everyone wants a clean, minimal logo. Very few brands get one that actually works. The difference isn't aesthetic — it's strategic. Here's what separates a minimal logo from an empty one.

Fouad Boukra

Next.js vs WordPress: Why We Don't Build on WordPress

Web DevSEO

Mar 17, 2026·6 min read

Next.js vs WordPress: Why We Don't Build on WordPress

WordPress powers 43% of the web. Most of those sites are slow, bloated, and quietly costing their owners business. Here's what we use instead — and why it matters for your bottom line.

Fouad Boukra

Web Design Principles: 5 Rules We Never Break on Any Project

UI/UXWeb Dev

Mar 5, 2026·7 min read

Web Design Principles: 5 Rules We Never Break on Any Project

After hundreds of pages and dozens of projects across three continents, certain principles have proven non-negotiable. Not because we decided they should be — because every project that ignored them paid for it.

Fouad Boukra

BrandingGuides

Feb 20, 2026·9 min read

Brand Identity Design: What Makes a Mark Last Beyond Trends

A logo is not a brand. A color palette is not an identity. After building brand systems for clients across four continents, here's what we've learned separates the marks that endure from the ones that get quietly redesigned three years later.

Fouad Boukra