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Perspectives on branding, design, web development, and the thinking behind our work.

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Writing on brand identity, design systems, web development, and the ideas that shape our work.

brand identitylogo designminimalist logo

Minimalist Logo Design: Why Simple Isn't the Same as Easy

Everyone wants a clean, minimal logo. Very few brands get one that actually works. The difference isn't aesthetic — it's strategic. Here's what separates a minimal logo from an empty one.

Fouad Boukra·March 17, 2026·7 min read

web developmentnext.jswordpress

Next.js vs WordPress: Why We Don't Build on WordPress

WordPress powers 43% of the web. Most of those sites are slow, bloated, and quietly costing their owners business. Here's what we use instead — and why it matters for your bottom line.

Fouad Boukra·March 17, 2026·6 min read

web designweb developmentUI design

Web Design Principles: 5 Rules We Never Break on Any Project

After hundreds of pages and dozens of projects across three continents, certain principles have proven non-negotiable. Not because we decided they should be — because every project that ignored them paid for it.

Fouad Boukra·March 5, 2026·7 min read

brand identitylogo designbranding

Brand Identity Design: What Makes a Mark Last Beyond Trends

A logo is not a brand. A color palette is not an identity. After building brand systems for clients across four continents, here's what we've learned separates the marks that endure from the ones that get quietly redesigned three years later.

Fouad Boukra·February 20, 2026·9 min read

Insights from the studio

Browse the archive

Minimalist Logo Design: Why Simple Isn't the Same as Easy

Next.js vs WordPress: Why We Don't Build on WordPress

Web Design Principles: 5 Rules We Never Break on Any Project

Brand Identity Design: What Makes a Mark Last Beyond Trends

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